Noam Cohen, The New York Times:
A 1998 paper by Sergey Brin and Larry Page, then computer-science graduate students at Stanford, stressed the social benefits of their new search engine, Google, which would be open to the scrutiny of other researchers and wouldn’t be advertising-driven. The public needed to be assured that searches were uncorrupted, that no one had put his finger on the scale for business reasons.
To illustrate their point, Mr. Brin and Mr. Page boasted of the purity of their search engine’s results for the query “cellular phone”; near the top was a study explaining the danger of driving while on the phone. The Google prototype was still ad-free, but what about the others, which took ads? Mr. Brin and Mr. Page had their doubts: “We expect that advertising-funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.”
There was a crucial need for “a competitive search engine that is transparent and in the academic realm,” and Google was set to be that ivory tower internet tool. Until, that is, Mr. Brin and Mr. Page were swept up by the entrepreneurism pervasive to Stanford — a meeting with a professor led to a meeting with an investor, who wrote a $100,000 check before Google was even a company. In 1999, Google announced a $25 million investment of venture capital while insisting nothing had changed. When Mr. Brin was asked by reporters how Google planned to make money, he replied, “Our goal is to maximize the search experience, not maximize the revenues from search.”
They popped their evil cherry a long time ago.