Your computerized things are talking about you behind your back, and for the most part you can’t stop them – or even learn what they’re saying.
This isn’t new, but it’s getting worse.
Surveillance is the business model of the Internet, and the more these companies know about the intimate details of your life, the more they can profit from it.
Retailers want this information very much. They want to know whether their television advertising causes people to search for their products on the Internet. They want to correlate people’s web searching on their smartphones with their buying behavior on their computers. They want to track people’s locations using the surveillance capabilities of their smartphones, and use that information to send geographically targeted ads to their computers. They want the surveillance data from smart appliances correlated with everything else.
This is where the Internet of Things makes the problem worse. As computers get embedded into more of the objects we live with and use, and permeate more aspects of our lives, more companies want to use them to spy on us without our knowledge or consent.
We need to do better. We need to have a conversation about the privacy implications of cross-device tracking, but – more importantly – we need to think about the ethics of our surveillance economy. Do we want companies knowing the intimate details of our lives, and being able to store that data forever? Do we truly believe that we have no rights to see the data that’s collected about us, to correct data that’s wrong, or to have data deleted that’s personal or embarrassing?
The Internet surveillance economy is less than 20 years old, and emerged because there was no regulation limiting any of this behavior. It’s now a powerful industry, and it’s expanding past computers and smartphones into every aspect of our lives. It’s long past time we set limits on what these computers, and the companies that control them, can say about us and do to us behind our backs.