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John Voorhees, MacStories:

What bothers me the most though is the unnecessarily hostile tone of Apple’s announcement email:

With the launch of the new App Store on both iOS and macOS and their increased methods of app discovery, we will be removing apps from the affiliate program.

That sounds an awful lot like ‘Our new App Store is so great we don’t need you anymore, bye.’ If that’s the case, it’s short-sighted, but it’s certainly Apple’s prerogative to run its programs as it sees fit. Still, it’s not the right way to address the publications, developers, and others that have generated millions of dollars of referrals over the years in exchange for a modest 7% cut. Whatever the motivation, the change has been handled poorly, which is disappointing. Unlike last year, however, I don’t expect Apple will back down from this decision.

Paul Ciano

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